Our contacts
The company
Our contacts
Our contacts
ITALIA TOP BRAND
Italia Top Brand s.r.l.
Piazza Quattro Novembre, 4 - 20124 Milan
Email: eurotopbrandsrlu@gmail.com
Telephone: 5586 554 558
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Influencer e Social Marketing
In China, purchases are largely carried out on social networks and the purchase choices of followers are guided by influencers who are divided into two categories KOL and KOC.
Famous people, celebrities, social media stars, paid to promote products and services (followed by millions of followers).
KOL
Key Opinion Leader
Frequent consumers who review products they buy on social media (followed by thousands of followers).
KOK
Key Opinion Consumers
KOS
Key Opinion Sales
Content creators who have professional sales skills and a great understanding of the type of industry and brand they are talking about. Most of them are offline sales people for a brand or reps who are now doing the same, but in a newer and more concise form. Frontline retail employees with high-quality content creation skills. The term was born thanks to Douyin who, on March 26, together with the beauty
brand , MAC has launched the challenge / audition “KOS101 ”. The services offered are from the search for
the
most suitable influencer for your product, the creation of a targeted campaign by creating direct streams with a high conversion rate, thanks to the influencer with his followers.
MOST FAMOUS PLATFORMS
Dǒuyīn 抖音,
the original Chinese version of TikTok, is a social platform of the ByteDance group that is very popular in China not only among
users, but also among brands. Since its inception, thanks to its characteristics and the numbers achieved, has become an extremely useful tool in digital marketing strategies for the Chinese market.
In numbers
MLM
Users active daily
MLM
Daily Searches
%
An estimated 400 million video searches are done every day, numbers that a company determined to be successful in China cannot ignore.
Millennial e gen. Z
WeChat,
owned by Chinese tech giant Tencent, has more than a billion monthly users, much more than just messaging, it allows its users to do almost anything, from payments to being able to to book flights and hotels, a do-it-all app, a sort of Swiss Army knife of apps with many functions that are not found in the competitors, perhaps the most famous and widespread in Italy.
In numbers
MLD
Registered users
MLM
Monthly active users
Companies can choose to launch mini-programs, a real online store to allow companies to send promotional messages directly to the user via WeChat, as well as access the app's user base of over one billion people .
HOURS
Registered users
Little Red Book, or Xiaohongshu in Chinese,
a perfect mix between a social media and a marketplace. This hybrid nature is what makes it unique compared to other apps on the web in China. considered a
“Guide to fashion 'beyond Muraglia, which collects luxury and premium products from mostly international brands. In addition to creating networks of contacts and publishing content, it is in fact possible to directly purchase the products shown on the screen through the practical “link-to-buy '.
In numbers
MLM
Registered users
%
Female users
%
Millennials and Gen Z
This innovative business model has given the platform an extra boost, making it one of the most popular apps for online shopping.
Weibo,
a Chinese social media site owned by Sina, the largest information portal in China. Weibo literally means “microblogging”, in fact it is often compared to Twitter's “Chinese brother”.
Weibo is actually the mix of our Twitter, Instagram and Facebook.
We can consider Weibo one of the main Chinese online platforms. In fact, active users in China in 2021 are more than 566 million. Globally, however, it has already reached more than 900 million users in 2022.
In numbers
MLM
Users active daily
%
Millennials and Gen Z
Users belong to various social classes. Weibo is, in fact, one of the favorite tools of the upper middle class living in large Chinese cities.
Class that is usually inclined to spend on quality goods imported from abroad.
%
Annual User Growth
We are prepared, ready and knowledgeable on all new market strategies.
Are you ready for this challenge?